We Are MiBD
Wine analytics

Market research agency.


David BECK and Ariane DEVILLE co-funded their agency focusing on the Greater China market first, then spreading in Asia, Europe, and North America.



Years of experience


Team size


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Research Process

The marketing research process involves the definition of the problemn, determining what approach to take, formulation of research design, field work entailed, data preparation and analysis, and the generation of reports.


The sample is drawn randomly and encompass the whole on-trade / off-trade landscape.

Data collection

Wine data is collected either by our field teams or by our scrapping tools.

Data preparation

We have developed a product matching platform that combines image recognition and OCR technology.


We use interactive data visualization software. Is can also extract, store, and retrieve data.


MiBD products deliver actionable insights and immediate returns for retailers and wineries.

Some of our Clients

Trusted by the world's leading organizations.


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